#3: The intentional customer experience

“Customer experience isn’t just about solving problems—it’s about intentional differentiation that ties directly to business success.”

That’s the perspective Jeannie Walters, CEO of Experience Investigators and a CX thought leader with over 20 years of experience, shared in episode #3 of the PROMISE podcast.

As a globally recognized expert in CX, Jeannie emphasizes the need for CX leaders to connect their efforts with strategic business goals. She believes in empowering teams with a clear CX mission, ensuring all micro-interactions align with the brand’s promise. With practical examples and actionable advice, she shares how brands can move beyond fragmented initiatives and create meaningful, impactful experiences.

Listen to this episode if you want to learn how to lead customer experience initiatives that drive real business impact. Jeannie’s insights will inspire you to think beyond fixing issues and focus on differentiating your brand through proactive, intentional CX strategies.

Tune in to hear all the valuable lessons and examples she has to share!

Episode #3: Jeannie Walters