“Customer experience isn’t just about delivering great service—it is also about using data to drive optimised and personalised interactions across every touchpoint.”
That’s the perspective Daniel Heer, Founder & CEO of Zeotap, shared in the latest episode of the PROMISE Podcast.
With a background in data-driven marketing and enterprise sales, Daniel has spent years helping brands bridge the gap between siloed teams and customer data. He believes that true customer-centricity requires not only collecting first-party data but also making it actionable—powering better personalization, smarter customer interactions, and ultimately, stronger business outcomes.
In this episode, Daniel shares:
- Why silos are the biggest challenge for companies trying to deliver seamless customer journeys—and how to overcome them.
- The key role of Customer Data Platforms (CDPs) in enabling relevant, personalized experiences across all channels.
- How brands can reduce wasted ad spend by suppressing irrelevant targeting and focusing on high-value customers.
- The future of AI in CX and how data-driven automation will reshape customer interactions.
Listen to this episode if you want to understand how to turn customer data into a competitive advantage. Daniel’s insights will inspire you to think beyond fragmented initiatives and start building a truly connected, data-powered CX strategy.